CinemaNow to Offer Movies, Trailers to Mobile Phones29 Apr, 2008 By: Erik Gruenwedel
CinemaNow April 29 said it has partnered with a Georgia mobile technology company to enable users to watch movie trailers and remotely download movies to compatible electronic devices from a cell phone.
Working with Duluth-based uVuMobile, CinemaNow will make available its catalog of 10,000 movies, TV shows and music videos as trailers to Internet-enabled mobile phones via a proprietary wireless application protocol (WAP) connection.
Users can go to mobile.cinemanow.comon their phones and download a full-length feature film that is playable on any of CinemaNow's media-enabled devices, including the PC, digital television, portable media player, set-top box and network-attached storage device.
Earlier this month, CinemaNow and Technicolor partnered to offer content and technical support for third-party Web sites wishing to sell movie, episodic television and music downloads.
“As Internet-enabled phones rise in popularity, companies need to keep pace with innovation,” said David Cook, president and COO of CinemaNow.
Founded in 1999, CinemaNow has content agreements with more than 250 licensors, including 20th Century Fox, ABC News, Disney, HDNet, Lionsgate, MGM, Miramax, NBC Universal, New Line Cinema, Paramount Pictures, Sony Pictures, Sundance Channel and Warner Bros.