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CinemaNow to Offer High-Def Movies for Download

13 Oct, 2004 By: Holly J. Wagner

Broadband video-on-demand (VOD) provider CinemaNow is offering high-definition movies for download in Windows Media High Definition format for playback on Windows XP-based PCs, including the Windows XP Media Center Edition 2005 PC that Bill Gates announced Oct. 12.

The first HD titles released on CinemaNow in Windows Media Video HD are MacGillivray Freeman Films' giant-screen IMAX films, arranged through a deal with Image Entertainment.

All of the HD titles will be available on a download-to-own basis, so users may keep a permanent digital copy of the file for unlimited playback on their Windows XP-based PCs.

“As consumer demand for high-definition content continues to grow, DVD manufacturers and distributors are struggling to set standards and agree how they will handle the introduction of an entirely new platform to bring movies into the home in high definition,” said Curt Marvis, CEO of CinemaNow. “In light of all that, CinemaNow is now delivering movies into consumer homes with VOD today in Windows Media High Definition Video for playback on Windows XP-based PCs, and along the way is reshaping the public perception of how consumers get their movies.”

All CinemaNow HD movies are encoded at up to 10Mbps and feature high-quality 5.1 surround sound. Among the first titles to be made available is Coral Reef Adventure, voted the Best IMAX Theater Film of 2003 by members of the Giant Screen Theater Association and one of the most successful films in the large-format medium ever.

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