CinemaNow, Lionsgate Burn ‘Haunting' DVD24 Oct, 2006 By: Erik Gruenwedel
Electronic sellthrough pioneer CinemaNow Oct. 25 announced it would offer day-and-date movies for download and burning to DVD from mini-major Lionsgate, beginning with An American Haunting.
Other select catalog fare available this week for download from the Santa Monica, Calif.-based mini-major includes Reservoir Dogs and National Lampoon's Van Wilder.
Haunting, which streeted Oct. 24 on DVD for $28.98, will be available for a promotional price of $9.99. It includes full graphic menus, 5.1 surround sound, special features, language, remote control navigation, commentary tracks and bonus materials, as well as printable DVD label and cover art.
Last month CinemaNow offered a downloadable DVD version of The Fast and the Furious: Tokyo Drift, the same day as the title's DVD and HD DVD releases from Universal Studios Home Entertainment.
Lionsgate, which has long stated its desire to derive additional revenue through electronic sellthrough, joins a content group that already includes Buena Vista Home Entertainment, MGM Worldwide Digital Media, Sony Pictures Home Entertainment, Universal Studios Home Entertainment, EagleVision and the Sundance Channel.
“Consumers clearly prefer the burn to DVD option,” said Bruce Eisen, president of CinemaNow. “We are pleased that Lionsgate and other studios have embraced this service and are offering their films on a day and date basis with the general DVD release.”