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CinemaNow, Intel Expand Burn-to-DVD Pact

4 Jan, 2007 By: Erik Gruenwedel

Electronic sellthrough pioneer CinemaNow Jan. 4 announced an updated alliance with Intel Corp. that allows consumers using media PCs equipped with Intel Viiv technology the ability to legally burn major movies to DVD discs for playback on standard DVD players.

Founded in 1999, CinemaNow in April began offering burn-to-DVD downloads of feature-length films, shorts, music concerts and TV programs from more than 250 licensors, including the major studios.

Viiv-enabled media center PCs allow users to watch a movie on the desktop, transfer it to a portable device and remotely control content on a home network, including flat-panel TV.

The deal helps expand CinemaNow's presence in digital home distribution by utilizing Intel's 40% stronger Core 2 Duo processor for faster burning of rich media content, including hi-def.

“This technology will dramatically improve our burn-to-DVD consumer experience,” said Curt Marvis, CEO of CinemaNow, in a statement.

Kevin Corbett, VP and GM of Intel's digital home group and content services group, respectively, said the collaboration helps create greater consumer awareness and ease of movie downloads in the home and playable on media devices beyond the PC.

“Most people are realizing that IP-based content is one of the safest ways to deliver [entertainment],” said Corbett. “Now it is more about the business models and usage models and creating consumer awareness for that.”

An Intel Viiv-branded media center allows users to remotely transfer content from the PC to the TV and other media devices, including set-top boxes and digital video recorders (DVR).

At next week's Consumer Electronics Show in Las Vegas, Intel and satellite provider DirecTV will showcase a Viiv-enabled hi-def DVR set-top box that remotely transfers entertainment content from numerous sources.

Corbett said Intel and DirecTV this year will unveil a consumer marketing campaign that underscores how the PC, TV and hi-def content can be melded into a singular home-entertainment experience.

“It's all about making it easier and easier for the consumer in the home,” said Corbett.

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