CinemaNow Inks Deal for Content From NBC Universal3 Feb, 2005 By: Holly J. Wagner
The Bourne Supremacy
NBC Universal has signed on to let CinemaNow deliver first-run pay-per-view (PPV) and catalog titles, including movies and TV event programming, over the Internet.
The newer titles will be available day-and-date with the PPV window.
The first feature title in the deal is The Bourne Supremacy. The deal also includes “event TV” programs, which is expected to include NBC programs that are also offered via PPV.
All titles will be made available for streaming on a 24-hour rental basis.
"Compelling content will continue to play a vital role in the mainstream adoption of broadband delivered video-on-demand and we are thrilled to add NBC Universal's distinct and high-quality programming to our service," said Jeff Briller, VP of acquisitions, CinemaNow.
CinemaNow has distribution rights to more than 6,500 titles available on demand via broadband.
CinemaNow and Universal PPV joined in a four-month test in 2002, but had no longstanding deal until now. Universal's merger with NBC prevented it from renewing its contract with CinemaNow sooner, a spokesperson said.
"NBC Universal believes in the great potential that broadband has in the distribution of content," said Jean-Briac Perrette, SVP, NBC Universal Cable. "Working with CinemaNow will help broaden the exposure of our films and provide their customers with a quick and simple way to access NBC Universal's world-class content."
NBC Universal joins 20th Century Fox, Disney, Lions Gate, MGM, Sony, Warner Bros., Image and more than 200 other licensors with content on the site.
CinemaNow recently began offering blocks of TV programming in “boxed sets.” The offering lets users buy several episodes of shows for either short-term viewing or, in some cases, with a download-to-burn option.
The offering launched Jan. 14 with eight episodes of Fox's “Playing it Straight” for $9.99 with a 30-day viewing window. Some of the episodes have never-before been on television. The unscripted matchmaking show was cancelled after just three episodes aired.
Other boxed sets offered include 32 episodes of the CBS show “Big Brother 3” for $29.99 to view only in a 30-day window ($59.99 as download-to-own). Individual episodes are also offered for $1.99 with a 48-hour viewing window, or for $3.99 as download-to-own. Ventura distributes “Big Brother 3” on DVD.
A variety of other TV shows ranging from “Make Room For Daddy,” “Dragnet” and “Ozzie and Harriet” to “Real Life 101” and “Jim Rose Twisted Tour” are also available as individual episodes, typically for $1.99 each with a 48-hour viewing window.