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Cinema Libre Launches Earth Now

11 Apr, 2008 By: Kyra Kudick

Cinema Libre Studio is known for its socially conscious, often controversial, independent films. So it should come as no surprise the company has launched a new label called Earth Now, for “films that analyze how we co-exist with our planet [and] that examine the environment, health, ecology and sustainability.”

The first title to be released on the new label May 20 is Healing Cancer: From the Inside Out (DVD $19.95). In the documentary, Mike Anderson, author of the book The Rave Diet & Lifestyle, criticizes the medical industry for failing to find a cure for cancer and explores holistic alternatives to modern medicine.

Future titles include a series of eco-adventure films from filmmaker Pavol Barabas. The distribution deal with K2 Studio of the Czech Republic was finalized last week during the MIPTV conference in Cannes, France. Cinema Libre will have exclusive North American distribution rights for both home video and TV, said Martin Mair, VP of home entertainment for Cinema Libre.

“It is exciting,” Mair said of the Barabas films. “[It's] like Indiana Jones with a National Geographic mix.”

Exact release details for the films have not been finalized, but Mair said Cinema Libre will begin with titles in the current catalog while Barabas works on his latest adventure in the Arctic.

Eco-adventure titles to look for in the coming months include Omo: A Journey to the Primeval Age, in which six people take a raft down the Omo River in Ethiopia to search for the oldest bones of primeval man; 80 Meters Below the Summit, a Slovak expedition on the Kanchenjunga mountain; and Pururambo, a journey into the forests of New Guinea to meet the last remaining tree-dwelling tribes rumored to practice cannibalism.

“They are absolutely marvelous in what they do,” Mair said of the eco-adventure teams.

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