'Cinderella' is Queen of the Sellthrough Ball13 Oct, 2005 By: Thomas K. Arnold
With first-week sales pegged by industry sources at 3.2 million units, Buena Vista Home Entertainment's lavish new special edition of Cinderella glided to the top of the national video sales charts the week ended Oct. 9.
Two high-profile theatrical features released on video the same week, Universal Studios Home Entertainment's The Interpreter and Sony Pictures Home Entertainment's The Amityville Horror, paled in comparison, with the 55-year-old animated classic selling more than twice as many DVDs as both titles combined.
Based on an average street price of $20, Cinderella generated consumer spending of more than $60 million in one week. Cinderella knocked the previous week's top seller, 20th Century Fox Home Entertainment's Robots, to the No. 2 spot on Nielsen VideoScan's First Alert DVD sales chart. But the futuristic animated feature still finished ahead of The Interpreter and The Amityville Horror, which debuted on the chart at No. 3 and No. 4, respectively.
The Interpreter was No. 1 on Home Media Retailing's video rental chart for the week, with estimated rental earnings of $8.02 million. The Amityville Horror bowed at No. 3, just behind last week's top renter, Paramount Home Entertainment's The Longest Yard.
Cinderella is the latest “Platinum Series” DVD from Buena Vista, a marquee reserved for the highest echelon of animated Walt Disney Co. movies. The last “Platinum Series” DVD from Buena Vista, Bambi, was released March 1 and has since sold more than 5 million units.
Insiders predict Cinderella will be one of the year's 10 top-selling DVDs. So far this year, the five top-selling DVDs are Buena Vista's The Incredibles at No. 1 with estimated sales of more than 18 million units; DreamWorks Home Entertainment's Shark Tale at No. 2 with estimated sales of 8 million units; Buena Vista's National Treasure (No. 3), with estimated sales of 7.2 million units; and two Universal titles, Meet the Fockers (No. 4) at 7 million units and Ray (No. 5) at 6 million units.
Rounding out the top 10: Buena Vista's Bambi at No. 6, New Line Home Entertainment's The Notebook at No. 7, Warner Home Video's Troy at No. 8, Sony Pictures Home Entertainment's Hitch at No. 9 and 20th Century Fox Home Entertainment's Napoleon Dynamite at No. 10.