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'Cinderella III' Queen of the Sales Chart

15 Feb, 2007 By: Thomas K. Arnold

Score another one for Buena Vista Home Entertainment's lucrative business of producing direct-to-video sequels to its animated classics. Cinderella III: A Twist in Time topped the national DVD sales chart its first week in stores, despite heavy competition from Paramount/DreamWorks' Flags of Our Fathers, the Clint Eastwood-helmed war drama that's up for two Oscars.

Cinderella III sold about 80% more copies than second-ranked Flags, according to Nielsen VideoScan First Alert data. Flags did manage a first-place finish on the video rental chart for the week ended Feb. 11, generating an estimated $7.7 million in rental revenue, or 23% of its theatrical earnings.

Several other new releases also charted this week. 20th Century Fox's Flicka, a family drama starring country superstar Tim McGraw, debuted at No. 3 on First Alert after generating $21 million at the box office. The film bowed at No. 5 on Home Media Magazine's rental chart with $4.1 million, just slightly more than sixth-ranked The Grudge 2, from Sony Pictures. The horror sequel, which grossed $39 million in theaters, debuted at No. 5 on First Alert.

Also new to the charts: Universal Studios' Hollywoodland, which brought Ben Affleck praise for his convincing performance as George Reeves, television's troubled “Superman.” Hollywoodland, which only mustered $14.4 million in theaters, debuted at No. 8 on both First Alert and Home Media Magazine's rental chart.

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