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Chipmunks Go on Tour

31 Mar, 2008 By: Chris Tribbey

Ross Bagdasarian, Jr., son of the creator of “Alvin and the Chipmunks,” said his late father would be pleased with the way the 2007 version of the furry little band turned out.

“I think he'd be absolutely thrilled about it,” Bagdasarian said during a 20th Century Fox Home Entertainment kick-off party for the April 1 DVD and Blu-ray Disc releases of the film. “I think he'd be surprised that I did [the voice for Alvin] since that was what he always did … we're pretty sure he'd give us an A for effort.”

Fox Home Entertainment kicked off a cross-country, three-week “Get Munk'D Tour” in Los Angeles on March 27, raising $30,000 for the VH1 Save the Music Foundation in the process. The voice actors for Alvin, Simon and Theodore — as well as the chipmunks themselves — joined actor Jason Lee and teen music artists Keke Palmer and T-Squad for a concert and kids carnival at the El Rey Theater, with more than 500 people attending.

The concert was a successful start to a 13-city mall tour running through April 13, said Steve Feldstein, SVP of marketing and corporate communications for 20th Century Fox Home Entertainment.

“What we saw tonight was fantastic,” he said of the chipmunks' song and dance. “That's just a taste of what families will see.”

The tour next hits Minneapolis and Seattle April 6, Atlanta and San Francisco April 11, and St. Louis and San Diego April 13. Along with performances of songs from the film, the tour includes giveaways, Panasonic flash drives featuring digital photos of the film, and step-by-step dance lessons and video game stations.

Feldstein said Fox has high hopes for Blu-ray sales of Alvin and the Chipmunks. “A lot of families have PlayStation 3s, and you've seen the uptick in Blu-ray sales. It gives you a good idea,” he said.

“The quality of the image is amazing on the DVD, and you'd think it can't get any better,” Bagdasarian said. “But you'd be wrong. It can get better. The Blu-ray is unbelievable.”

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