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Chinese Tech Group Backs Blu-ray

5 Sep, 2007 By: John Latchem

China Hualu Group Co. Ltd., the only consumer electronics company belonging to Chinese state-owned Assets Supervision and Administration Commission of State Council, has joined the Blu-ray Disc Association (BDA) as a contributor member. CHLG is one of the largest providers of audio and video devices in China.

Andy Parsons, chairman of the BDA's U.S. Promotions Group, called the move “one more indication of the strong and growing support for Blu-ray.”

Meanwhile, Sony has reportedly invited rival HD DVD supporters Toshiba and Microsoft to join the BDA.

Sony EVP of advanced technologies Don Eklund told British tech site Pocket-lint that the HD DVD camp's strategy to compete in the format war with lower prices for hardware would fail because it was not profitable.

Also, in the wake of Paramount dropping Blu-ray support, allegedly in exchange for financial incentives from the HD DVD group, Pocket-lint reported that Blu-ray-supporting studios Warner Bros., 20th Century Fox and MGM denied accepting any sweeteners from the BDA. Disney, on the other hand, declined to comment. Of note is that Sony Pictures also denied receiving incentives, despite being a division of the company that is the leading driver of the Blu-ray format.

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