CEA Wants to 'Convert Your Mom' to Digital TV3 Apr, 2008 By: Billy Gil
For people struggling to make their elders understand the upcoming government-mandated transition from analog to digital television, a new ad campaign seeks to help.
The “Convert Your Mom” awareness campaign, launched by The Consumer Electronics Association (CEA), will be hosted by Florence Henderson of “The Brady Bunch.” The campaign will start with a satellite media tour in early May and will feature a downloadable guide with tips on how to continue receiving free over-the-air TV, such as buying a new TV with a built-in digital tuner, subscribing to a pay-TV service such as cable or satellite TV, or using the two $40 coupons allotted by U.S. Department of Commerce to purchase a digital TV converter box.
“CEA's member companies have filled retail stores with a wide assortment of affordable digital TV products, from low-cost digital televisions to converter boxes and antennas that are easy to hook up to existing analog TV sets,” said Gary Shapiro, CEA's president and CEO. “With ‘Convert Your Mom' we're asking baby boomers to help make sure everyone is ready well in advance.”