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CEA Unveiling Content-Centric Space at CES

4 Nov, 2014 By: Chris Tribbey

BEVERLY HILLS, Calif. — Count on doing a lot more running around at the International Consumer Electronics Show (CES) in Las Vegas.

The Consumer Electronics Association (CEA) Nov. 3 announced the addition of C Space for the giant January convention, a dedicated destination for content, creative, advertising and marketing professionals. The C Space at CES event will be held Jan. 6-8 at the Aria Resort & Casino.

“It’s a brand new space for us this year, with targeted events and parties for the content industry,” said Karen Chupka, SVP of corporate business strategy for CEA. “We created C Space at Aria to elevate how content, creativity, technology and the consumer come together at the 2015 CES.”

Neal Mohan, VP of display and video advertising at Google, and Scott Burke, SVP of advertising for Yahoo, will deliver the keynote addresses at C Space, on Jan. 6 and Jan. 8, respectively. Amazon Media Group, BrightLine, GroupM, Hulu, Meredith Corp., RadiumOne, Rubicon Project and Gannett are among the content companies that will participate in C Space.

At C Space, the Association of National Advertisers (ANA) will present a Digital Disruption conference track, aimed at sharing the top issues confronting digital marketing and media executives. Michael Donnelly, SVP and group head of global digital marketing at MasterCard Worldwide; Stevie Benjamin, senior director of digital and media at MillerCoors; and Tony Pace, chief marketing officer of the Subway Franchisee Advertising Fund, are among the initial speakers.

With the show increasingly spread out across the area between the Las Vegas Convention Center (LVCC) and The Strip, CEA is also aiming to coordinate consumer electronics themes at the 2015 CES with the additions of Tech East and Tech West.

Tech West will cover Sands Expo, the Venetian, The Palazzo, the Wynn and Encore, and will be geared toward buyers, distributors and industry analysts covering fitness and health, the Internet of Things (IoT), 3D printing, education, robotics, wearables and sensors.

Tech East will encompass the LVCC, the Westgate Las Vegas and the Renaissance, and will be home to audio, automotive electronics, gaming, video, wireless devices, wireless services, digital imaging and photography, and cyber security.

For Entertainment Matters — the technology-meets-entertainment program put on by Variety — CEA announced that producer, actor and entrepreneur Nick Cannon will act as ambassador and will highlight the innovation and collaboration among the content and technology communities. He’s currently host of “America’s Got Talent” and produces TV and film projects through his multimedia company NCredible Entertainment.

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