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CEA: DVD, Video Games Spur HDTV Sales

27 Jun, 2007 By: Erik Gruenwedel

Spurred by a desire to improve the DVD and video game experiences, 30% of U.S. households have purchased a high-definition television, according to a new study by the Consumer Electronics Association.

The report projects domestic household HDTV percentage to reach 36% by the end of the year. In addition, the most prevalent device connected to an HDTV not receiving HD programming is a DVD player.

The study — based on a phone survey of more than 2,500 households — found that 40% of consumers have connected a surround sound system and video game console to their HDTV.

“Consumers are satisfied overall with HDTV,” said Joe Bates, director of research with CEA. “But our studies indicate continued education is necessary to ensure consumers truly understand how to receive the full HD experience.”

The report found that 66% of HDTV consumers receive their HD programming through a cable company, compared to 27% via satellite, 8% over-the-air, 3% via fiber optic services and 3% via the Internet.

“More than 50% of HD households show some interest in upgrading their HD subscription package to include more HD channels,” Bates said.

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