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CEA Changes Name to Consumer Technology Association

12 Nov, 2015 By: John Latchem

The Consumer Electronics Association Nov. 10 announced a name change to the Consumer Technology Association, which the group says better reflects the evolution of the industry and diversity of its membership.

“Innovation and expansion are hallmarks of the consumer technology industry and our association — and as our industry changes, so must we,” said Gary Shapiro, president and CEO of the CTA. “Our membership and the consumer technology sector have grown and evolved to engage almost every major industry segment and America’s burgeoning startup economy, touching almost every part of consumers’ lives. Our new name more accurately represents this growth and the excitement and innovative spirit of the industry we represent. CTA also better captures our association’s vision, scope of advocacy, current membership base and brand promise.”

Changing its name with the times is nothing new for the CTA. The association began as the Radio Manufacturers Association in 1924, later became the Electronic Industries Association, then the Consumer Electronics Manufacturers Association and, in 1999, the Consumer Electronics Association. The Consumer Technology Association represents more than 2,200 technology companies — 80% of which are small businesses and startups, others are among the world’s largest companies.

“As the tech sector has evolved at the lightning speed of innovation, we’ve broadened our membership to include new technologies and intersecting industry sectors,” said Dan Pidgeon, Starpower chairman and CTA executive board chair. “App and software development, crowdsourcing technology, content creation, personalized health care, the sharing economy, music streaming services — companies from all of these sectors and more now look to us as the public voice of industry, a champion for innovation and source of unparalleled market research.”

The Consumer Technology Association will continue to own and produce the Consumer Electronics Show, with the 2016 CES slated for Jan. 6-9 in Las Vegas.


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