CDSA Joins EMA Digital Delivery Council24 Apr, 2008 By: Chris Tribbey
The Content Delivery & Storage Association (CDSA) has joined the Entertainment Merchant Association's (EMA) Digital Delivery Council, with the hope of establishing metadata standards for the delivery of movies via the Internet.
“We welcome CDSA and its members' support in our effort to create a common language for digital files and thereby streamline the pipeline of entertainment from the studios, via retailers, to the consumer,” said EMA president Bo Andersen. “Without common standards the industry faces substantial inefficiencies and unnecessary roadblocks to the inevitable development of our industry's digital future.”
CDSA President Charles Van Horn said online video retailers ask studios for product in different forms of metadata, forcing studios to produce files in more than one form.
“Only through bringing the digital service providers into the discussions with the studios and their retail partners can we truly overcome what is becoming a burdensome production and distribution process,” Van Horn said. “Everyone — the studios, the retailers, and their service providers — are all in a position to benefit from the establishment of standards and we applaud EMA in taking such a collaborative approach to solving the metadata debacle.”
The CDSA had begun its own effort to standardize metadata for digital delivery, but joined EMA's council to avoid doubling the effort.
The CDSA joins Universal Home Entertainment, Sony Pictures Home Entertainment, CinemaNow, Lionsgate, Netflix, Warner Home Video and 20th Century Fox Home Entertainment on the Digital Delivery Council, which was founded in June 2007.