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CBS Unveils Mobile TV Lineup

27 Mar, 2007 By: Erik Gruenwedel

CBS Corp. continues to jettison its former AARP reputation.

The CBS Mobile Network March 27 officially launched its programming lineup for distribution on the Verizon Wireless V Cast-enabled cellular phone.

In January, CBS Corp. president and CEO Leslie Moonves declared dead the concept of “old” and “new” media to attendees at CES in Las Vegas. He said the media company was moving away from “one-way content” to embrace an increasingly interactive audience through “content communities.”

The media company also distributes ad-supported programming on social video networking site YouTube, cable operator Comcast, Yahoo and Amazon, among others.

Full episodes from the network's primetime and sports programming include simulcasts of “CSI: Miami,” “Survivor,” “Late Show with David Letterman,” “The Late, Late Show with Craig Ferguson” and “CBS Evening News with Katie Couric.”

Special broadcasts include simulcast live coverage of the men's college basketball semi-final and championship games March 31 and April 2, respectively.

“The CBS Mobile network rings in a new era of big entertainment for today's small screen,” said Cyriac Roeding, EVP, CBS Mobile, CBS Interactive. “This … gives viewers additional opportunities to watch CBS programming and provides advertisers with a new platform for reaching consumers.”

Additional CBS programming includes:

“As The World Turns,” “Guiding Light,” “The Young and The Restless,” “CSI: Crime Scene Investigation,” “CSI: NY,&quo;&quo;Jericho,” “NCIS,” “Numb3rs,” “Rules of Engagement,” “48 Hours,” “60 Minutes,” “CBS Sunday Morning,” “CSTV's Cheer Squad,” “One2One,” “Tackling Segregation,” “Taking Issue with Brian Curtis,” “Seth Davis' Generation Next” and “On the Road with James Bates.”

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