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CBS TV Rides Innertube

16 Aug, 2006 By: Erik Gruenwedel

As expected, CBS Corp. announced beginning next month it would repurpose much of its prime-time television slate for free on Innertube, the network's nascent ad-supported broadband channel.

CBS, which announced the launch of Innertube in May, already offers its prime-time line-up on Apple's iTunes Music Store for $1.99 per episode.

Users would be able to view new and catalog episodes from “CSI: Crime Scene Investigation,” “CSI: Miami,” “CSI: NY,” “NCIS” and “Numb3rs” the day after their network airing over a four-week period. Episodes of “Jericho” and “Survivor” would be available all season long.

Supplementary content will come from the network's library of 2,600 titles and 100,000 hours of programming culled from CBS Entertainment, King World, CBS Paramount Network Television, CBS Paramount Domestic Television and Showtime.

“When we launched Innertube in May, CBS staked its claim as a leader in the digital evolution by being one of the first media companies to aggressively provide free, original programming online,” said Larry Kramer, president, CBS Digital Media. “Making our new and returning prime-time series available to our viewers is the next step in Innertube's programming evolution. It further helps us extend the reach of the CBS brand and provides a new avenue for advertisers to engage with our programming, which in turn creates a new source of revenue for our company.”

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