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CBS Sports Offers 'March Madness' on iTunes

14 Mar, 2006 By: Erik Gruenwedel



All 63 games of the 2006 NCAA Division 1 basketball championship tournament, which begins March 16, will be available for download for the first time from Apple Computer's iTunes music store in condensed form.

Individual game downloads are available the day after their telecast for $1.99. A season pass, which retails for $19.99, will automatically download available games into a customer's queue with highlights of the game emailed as a reminder.

The national semifinals and championship game will be available in full-length versions.

The condensed games are produced and narrated by College Sports TV, which was acquired last year by CBS. Additional analysis and commentary will be provided on CSTV's network of 250 college sports web sites.

Separately, compilation downloads of famous buzzer-beaters, upsets, and championship games from previous years will be available, including Christian Laettner's 1992 last-second winning shot; Jim Valvano's North Carolina State team that shocked Houston in 1983; and Michael Jordan's game-winning basket in the 1982 final.

“iTunes is a great way for viewers to catch games they miss or to keep their favorite moments,” said Sean McManus, president, CBS News and Sports. “This is how CBS envisioned the future when we made the unprecedented bundled rights deal with the NCAA in 2003.”

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