CBS at the Produce Counter24 Mar, 2006 By: Erik Gruenwedel
CBS Corp. will soon repurpose select programming for customized in-store broadcasts at more than 1,300 supermarkets.
The deal with SignStorey Inc., a Fairfield, Conn.-based in-store media network, calls for branded segments from CBS Entertainment, CBS News and CBS Sports, in addition to content offered by CBS Paramount Television and King World.
The content is broadcast on 42-inch digital screens, which are strategically located on the perimeter of the stores in high-shopping areas, such as produce, deli and checkout.
SignStorey has contracts with Albertsons, Jewel Stores, Shaws, Star Markets, Acme, Price Chopper and Pathmark.
CBS already provides branded content in the skies for American Airlines and on the seas with Royal Caribbean Cruise lines.
"Exposing CBS content to millions of shoppers is a real marketing coup and a great way to get our programming sampled in front of a huge target audience," said George Schweitzer, president of the CBS Marketing Group. “By bringing CBS content to this environment, we have created a new level of entertainment and an exciting advertising platform that connects with our viewers and the stores' customers.”