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CBS, MTV Increase Mobile Content

27 Feb, 2006 By: Erik Gruenwedel

CBS Corp. Feb. 27 announced beginning next week it would offer “CBS News to Go” and “Entertainment Tonight to Go” as subscription-based content for mobile phones and wireless carriers.

Subscribers to CBS News and E.T. would receive up to five text and or photo- and video-based alerts daily for monthly fees of 99 cents and $3.99, respectively.

Interested parties can sign up for the services at CBS.com. CBSNews.com and Etonline.com.

"We are committed to deepening our consumer's relationship with CBS brands and programming," said Leslie Moonves, president and CEO, CBS Corp. "This move underscores our strategy of offering best-in-class content on as many platforms as possible while seeking out new revenue streams."

CBS previously announced a partnership with Amp'd Mobile to view CBS and UPN clips on demand. The company plans to announce additional wireless initiatives in the coming months.

In a related matter, Viacom unit MTV Networks announced it would make available programming from Country Music Television (CMT), MTV, VH1 and Comedy Central for on-demand to Sprint Nextel wireless subscribers for $5.95 per month per brand.

In addition to radio programming from MTV, VH1 and CMT, selected TV programming includes episodes of “The Daily Show” with Academy Awards host Jon Stewart, “South Park,” “CMT Uncorked,” “CMT Insider,” “The Real World: Key West,” “Punk'd,” “The Surreal Life” and “Celebrity Fit Club,” among others.

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