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CBS Expands Community-Based Content

9 Jan, 2007 By: Erik Gruenwedel

Declaring dead the concept of “old” and “new” media, CBS Corp. president and CEO Leslie Moonves Tuesday told attendees at CES in Las Vegas the media company is moving away from “one-way content” to embrace an increasingly interactive audience through “content communities.”

CBS has launched a campaign called “15 Seconds,” where viewers post their 15-second inspirational messages on community site YouTube, and CBS then chooses the best viewer-videos to be broadcast on the network, including prior to the Super Bowl on Feb. 4.

Separately, CBS and Sling Media announced the beta test of a new technology — Clip+Sling— designed to help audiences share content directly from live or recorded television.

Sling Media is the creator of Slingbox, a device that allows consumers to access television programming from laptops, desktop PCs, Macs, PDAs and smartphones.

Slingbox customers would be able to clip and share CBS content with friends and family who are a part of their digital community and who aren't necessarily Slingbox users.

This new feature would be built into both the desktop and mobile versions of the SlingPlayer software and available by the second quarter.

“There's no such thing as old or new media anymore,” said Moonves as keynote speaker. “We're just media. Whether ‘programming' means CSI or C++, we're all playing on the same big digital field.”

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