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CBS to Deliver Content via Yahoo and GameStop Stores

5 Jun, 2008 By: Erik Gruenwedel

CBS Corp. and GameStop Corp. June 5 announced a deal whereby CBS television shows and related ad-supported content would be broadcast in high-definition to more than 4,000 GameStop retail locations.

Separately, CBS inked a deal with Yahoo allowing the Web portal's TV link to stream ad-supported programming of prime-time stalwarts “CSI: Crime Scene Investigation,” “Survivor,” “60 Minutes,” “NCIS,” “48 Hours,” “Criminal Minds,” and “Two And A Half Men,” among others.

CBS has similar deals with AOL, YouTube and Microsoft's MSN Network, while Yahoo TV also streams TV content from Fox and NBC.

Dubbed GameStop TV, the in-store digital video network — slated to be operational by 2009 — would feature product promotions, game previews, developer interviews and customized content in addition to CBS programming, including college sports and Last.fm, a music-based social networking site.

Grapevine, Texas-based GameStop claims 73 million monthly retail video game shoppers.

“This deal gives our national and local advertisers access to a very attractive and hard to reach 18-to-34 male demographic,” said Virginia Cargill, president of CBS Outernet, a unit specializing in customized digital video networks.

CBS has aggressively pursued alternative distribution channels for its traditional and third party content.

In March, CBS Television Stations launched a program splitting revenues of ad-supported real-time print and video news feeds (through widgets) distributed through its TV station affiliates' local blogs, interactive sites and station sites.

CBS said online streaming of the NCAA College Basketball Tournament (“March Madness”) generated $23 million in incremental revenues, with Nielsen research showing that 93% of the streaming was done at work.

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