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CBS Creates Rev-Share Deals with Social Media Web Sites

17 Mar, 2008 By: Erik Gruenwedel

CBS Television Stations March 17 launched an inaugural program whereby it will split revenues of ad-supported real-time print and video news feeds ('widgets') distributed through TV station affiliates with local blogs, interactive sites and station sites.

Initial national advertisers in the first-of-its-kind program include AT&T, Honda and Liberty Mutual Insurance, among others.

CBS Television, which is a subsidiary of CBS Corp., has followed a company mandate to aggressively repurpose video content across the digital spectrum, including the Web, portable media player downloads and video programming at the gas station pump and the supermarket checkout aisle.

The program launched in Boston, Dallas/Fort Worth, San Francisco, Denver and Chicago. Future markets include New York, Los Angeles, Philadelphia, Minneapolis-St. Paul, Miami, Sacramento, Calif., Pittsburgh and Baltimore.

“[This] opens up new avenues for our advertising partners to efficiently extend their reach to local audiences while associating themselves with our CBS brands and content,” said Jonathan Leess, president and GM, CBS Television Stations Digital Media Group.

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