CBS Bows Software for User-Generated Content30 Apr, 2007 By: Erik Gruenwedel
CBS Television Stations, a unit of CBS Corp., April 30 announced it has launched software that allows viewers to upload user generated content to its affiliates' Web sites.
The software, which incorporates technology from Microsoft's Silverlight cross-platform plug-in application, allows visitors to CBS-owned stations' sites to view, upload, share, rate, comment, sort and search videos, images, audio and text submissions.
The technology will help CBS affiliates' digital media groups to manage and incorporate community-generated content together with professional content.
With community sites MySpace and YouTube transforming the concept of user-generated content into marketable entertainment, traditional media players have been seeking ways to bridge the gap between content aggregators, users and creators.
“Broadcasting is no longer a one-way directional medium,” said Jonathan Leess, president and GM of CBS Television Stations digital media group. “Audiences and advertisers are looking for compelling local content that speaks to them, to their families, to their neighbors. This project allows us to help foster that connection.”