CBS Bows Interactive Network12 Apr, 2007 By: Erik Gruenwedel
Seeking to meld professional and community-generated content under one roof, CBS Corp. April 12 announced the creation of CBS Interactive Audience Network.
In addition to requisite repurposing of CBS prime-time stalwarts “CSI: Crime Scene Investigation,” “Late Show with David Letterman,” “Survivor” and “CBS Evening News with Katie Couric,” among others, the network will offer ad-supported content across multiple online platforms from third-party providers, including AOL, Microsoft, CNET Networks, Comcast, Joost, Bebo, Brightcove, Netvibes, Sling Media and Veoh.
CBS said it would split ad-revenues with content aggregators generated from the Upfront marketplace when television and cable networks sell programming to advertisers.
“Today marks an important step in our strategy to distribute content broadly across the online interactive landscape on an open, non-exclusive basis,” said Leslie Moonves, president and CEO of CBS Corp. “Each of these partners offers value to our audience and our advertisers…”
CBS currently has digital distribution deals with Yahoo, Apple iTunes, Microsoft's Xbox and Amazon Unbox, among others.
Separately, CBS Mobile is developing a similar distribution strategy with U.S. telecommunications providers AT&T/Cingular, Verizon Wireless, Sprint and next generation platform Qualcomm MediaFLO.