CBS and Toshiba Offer 'Star Trek' HD DVD Remote20 Nov, 2007 By: Chris Tribbey
Consumers who buy a Toshiba HD DVD player and “Star Trek: The Original Series” HD DVD/DVD combo set, which went on sale Nov. 20, will receive a limited edition “Star Trek” phaser remote via mail. The offer expires Feb. 29, 2008.
Valued at about $70, the three-in-one universal remote works with any Toshiba HD DVD player and features lights and sounds like those on the original show. CBS and Toshiba are launching an ad campaign featuring the remote, and at this year's CEDIA conference in Denver, Toshiba representatives announced the promotion while wearing “Star Trek” uniforms.
“We believe that ‘Star Trek' fans will truly appreciate viewing ‘The Original Series' on HD DVD,” said Jeffrey Nemerovski, VP of business development for CBS Home Entertainment.