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Cartoon Network in the Volume Business With ‘Chowder,' ‘Ben 10'

10 Aug, 2008 By: John Latchem

Warner Home Video is bringing two of Cartoon Network's most popular new series to DVD this fall in a pair of single-disc volumes.

Ben 10: Alien Force Vol. 1 streets Oct. 21 (prebook Sept. 16) at $14.98; Chowder Vol. 1 streets Nov. 4 (prebook Sept. 30) at $14.97.

“There's a high level of demand for both these shows,” said Christina Miller, VP of consumer products for Cartoon Network Enterprises.

Miller said that while Cartoon Network has had success with complete-season sets, the strategy of releasing individual volumes offers more options.

“There's nothing in the marketplace yet,” Miller said. “We want to build a fan base for these shows, and this gets them to market quicker than waiting for a season set.”

“Chowder,” which debuted in 2007, chronicles the adventures of a young apprentice chef who brings delightful chaos wherever he goes in the magical kingdom of Marzipan. The show anchors Cartoon Network's “Har Har Tharsday” programming line-up that airs from 7:30 to 10 p.m. each Thursday.

Miller said Internet viewing of single episodes of “Chowder” has been strong. The DVD, which includes 10 stories from the show and a “Chowder's Girlfriend Animatic” extra, hits shelves two weeks after new episodes are slated to air.

“Ben 10: Alien Force” continues the saga of the network's “Ben 10” franchise. Ben Tennyson is five years older and called back into action to again use the powerful Omnitrix to fight the evil DNAliens. The DVD of the first five episodes includes a “10 in 10” feature that profiles Ben's 10 new alien alter-egos.

All four seasons of the original series have been released as complete-season sets, as well as two standalone television specials —Ben 10: The Secret of the Omnitrix and the live-action movie Ben 10: Race Against Time.

The new DVD ties into a huge “Ben 10” merchandising initiative that includes toys from Bandai America; a video game for the Nintendo Wii, PlayStation 2, PlayStation Portable and Nintendo DS; comic books, trading cards and other collectibles.

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