'Cars' Skids to DVD Nov. 74 Aug, 2006 By: John Latchem
Disney and Pixar are racing into the fourth-quarter derby with Buena Vista Home Entertainment's Nov. 7 release of Cars on DVD.
The seventh Pixar film released by Disney, Cars tells the story of a hotshot race car (voice of Own Wilson), who learns a valuable life lesson from an older model (Paul Newman) in a backwater town. Other voices include Bonnie Hunt, George Carlin, Paul Dooley, Cheech Marin and Larry the Cable Guy as the wise-cracking tow-truck Mater.
The DVD includes an exclusive new Pixar animated short, “Mater and the Ghostlight.”
“We had a lot of success with ‘Jack Jack' on The Incredibles, and now we think we've topped that,” said Lori MacPherson, SVP of brand marketing and product management for BVHE. “Putting these shorts on the DVD has certainly been successful for us in the past, and this is the best one yet.”
Also available is the short “One Man Band,” which played with the film in theaters.
Other bonus features include the behind-the-scenes featurette “Inspiration for Cars,” four deleted scenes and a preview of the next Disney/Pixar film, Ratatouille — due June 29, 2007, and co-directed by Brad Bird (The Incredibles).
Disney is promising a media campaign larger than that for The Incredibles. “We have more promotional partnerships than we've ever had on a title,” MacPherson said. Parnters include State Farm, Energizer, Valvoline, Con-Agra Foods, Proctor & Gamble, Air Heads Candy and Georgia Pacific. State Farm and Valvoline will be running TV spots for the DVD similar to their theatrical campaigns, MacPherson said.
Orders for the $29.99 DVD are due Sept. 26.
Cars was directed by John Lasseter and Joe Ranft, with music by long-time Pixar collaborator Randy Newman, who won an Oscar for his work on Pixar's Monsters, Inc.
The soundtrack, with songs from Sheryl Crow, Rascal Flatts, Brad Paisley, James Taylor and John Mayer, among others, was the first Pixar CD to go gold, and Disney is playing up that angle as well, MacPherson said, with a presence at the Country Music Awards. As with previous Disney DVDs, the Disney Channel Circle of Stars will perform a cover of one of the film's signature songs — in this case, “Route 66” — for the DVD.
With its $235.6 million domestic box office gross, Cars checks in as the top animated film of 2006 and the No. 2 film of the year, behind another Disney effort, Pirates of the Caribbean: Dead Man's Chest.
The Nov. 7 release date puts Cars on shelves two weeks before 20th Century Fox's Ice Age: The Meltdown, due Nov. 21. DreamWorks and Paramount will bring their CG-animated hit Over the Hedge to DVD Oct. 17.