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Canadian Companies Strike Game Development Deal

9 Jan, 2002 By: Hive News

Kids video game publisher NewKidCo International and Lions Gate Entertainment partner CineGroupe have signed a long-term development deal slated to produce a minimum of three children's Game Boy Advance titles per year for three years.

"This is a very significant step for NewKidCo, "said Arthur Levine, the company's president and c.o.o. "CineGroupe's depth of experience in the creation of nonviolent family entertainment products, coupled with a business arrangement that greatly enhances NewKidCo's opportunities for profitable and sustainable growth, made the arguments for a close collaboration very compelling. Over the next few years, we plan to launch a series of internationally branded titles, ensuring a constant supply of quality games for the global kids marketplace."

The alliance will help NewKidCo, achieve significant cost reductions, high product standards, improved quality control, better cash management and greater momentum in the domestic and international marketplaces. The Game Boy Advance titles will be a starting point that will likely lead to a more inclusive relationship for development on other platforms.

"CineGroupe Interactive has developed an expertise in the creation of high-quality interactive games at very competitive prices," remarked Pierre Bernatchez, CineGroupe president and c.o.o. "While the first titles we will be producing in 2002 will be for Game Boy Advance, we fully expect that the relationship will expand to include development on Game Cube, PlayStation 2, and Xbox." Bernatchez.

CineGroupe's most recent convergent product includes Sagwa, The Chinese Siamese Cat, in association with Sesame Workshop, on PBS with interactive activities on PBS.org.

CineGroupe's family programming and interactive products include: Galidor: Defenders of the Outer Dimension, Sagwa, The Chinese Siamese Cat, The Ripping Friends, What's with Andy? and Big Wolf on Campus.

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