Cablers Making Good on VOD Promises6 Jan, 2003 By: Hive News
After at least decade of promising that video-on-demand (VOD) service was just over the horizon, the cable TV industry has finally started delivering, a new study reports.
Over the past year, cable operators have rolled outVOD services in dozens of cities and metropolitan areas throughout the United States and Canada. At the same time, VOD functionality has improved to let subscribers time-shift their favorite shows, notes the report from market research firm In-Stat/MDR.
But difficulty crossing borders will largely confine the service to North America for the next few years, limiting VOD's short-term growth rate, the report VOD in the Cable Industry: The Long Wait is Over states.
"Until cable-based VOD services expand into Asia and Europe, we expect the total number of VOD users to remain relatively modest," sadi to Mike Paxton, a senior analyst with In-Stat/MDR. "While there are more than 300 million total worldwide cable TV subscribers, only a small fraction of those subscribers will have VOD services anytime soon."
The study also found that: