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Buy.com's E-Commerce Arm Wins Another Customer

14 Oct, 2002 By: Hive News

Buy.com and its wholly owned e-commerce support subsidiary United Commerce Service Inc. (UCS) today announced a strategic marketing alliance with online entertainment network UGO Networks Inc.,

"By providing UGO site visitors with their own store in which to buy the latest electronics, computers and entertainment products, we feel we have greatly increased the value of our users' experience," said J Moses, president and CEO of UGO Networks. "Whether it's the hottest game, the latest DVD or top electronics gadget they're looking for, it will be here in the UGO/Buy.com store."

UCS, which created the online technology powering Buy.com, will provide a co-branded Buy.com Store for UGO visitors, offering more than 1.5 million SKUs in 10 categories including top-branded computers, software, electronics, wireless, music, VHS, DVD, games, books and magazines.

UCS will manage Buy.com's inventory, fulfillment, site content, customer service, Web site hosting and e-mail marketing for the co-branded site. Using a proprietary, Web-based reporting interface, UGO will also be able to monitor sales, click-throughs and conversion rates in real time, a spokesperson said.

UGO (pronounced "Yu-Gee-Oh") is dedicated to the diversions young men obsess over: games, girls, movies, TV, music, sports, technology and animation. UGO's content attracts an audience of male, 18- to 34-year-old early adopters. It claims about 10 million monthly unique visitors.

"UGO, Buy.com and UCS are the perfect partnership," said Sherman Atkinson, president of UCS. "We will offer UGO site visitors the latest name-brand products in all the categories that matter most to males ages 18 to 34, with a wide selection and more competitive prices than any other store in the world. Buy.com products, coupled with the UCS technology and the UGO audience, are a powerful combination."

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