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Buy.com Trumpets <I>Harry Potter</I> Presales

15 Apr, 2002 By: Hive News


Buy.com sold more than 10,000 units of Harry Potter and the Sorcerer's Stone in just 24 hours, a coup the etailer claims illustrates its position as one of the leaders in the online home entertainment market.

"With so many highly anticipated home entertainment releases expected throughout the remainder of the year, we are confident that our ability to offer advance ordering for DVDs and videos will drive an increasing number of consumers online to reserve their copies," said Scott Blum, Buy.com's founder.

The pure play is also crowing about Alexander & Associates ranking it the No. 2 online video retailer for the fourth quarter of 2001.

Buy.com recently signed an agreement with Warner Brothers to begin running hundreds of movie trailers within its entertainment store and earlier this year also launched a feature that displays DVD menu screen shots, giving the consumer a sneak peek into the look and feel of each disc.

The company is looking to defend its position with free shipping offers on Monsters, Inc. and Beauty and the Beast preorders as well as its Budget Shipping program, available on books, software, videos/DVDs and music. These newly reduced rates have contributed to increased sales.

"Shopping for videos online is now the premier way to purchase," said Blum. "It offers benefits that brick-and-mortars can't, like the ability to preorder popular titles and extremely affordable shipping that costs less than the gasoline needed to drive to the video store. Now Buy.com allows customers to watch the movie trailer and read reviews before purchasing."

Ingram Entertainment is Buy.com's primary source for video and DVD and the company recently forged a partnership with Baker and Taylor to expand product offering and inventory.


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