Buena Vista Ups Veteran Marketing Executives25 Apr, 2005 By: Erik Gruenwedel
BVHE's Lori MacPherson and Gordon Ho
Buena Vista Home Entertainment (BVHE) has promoted longtime marketing executives Gordon Ho and Lori MacPherson.
Ho, SVP of marketing since 2002, has been upped to EVP of marketing and business development. MacPherson, VP of brand marketing since 2000, was promoted to SVP.
In his new position, Ho will lead product development and acquisitions, new technology, brand/franchise and business development.
As leader of the brand marketing and product management departments, MacPherson will oversee strategic marketing of all new-release and catalog fare under the Walt Disney, Touchstone, Miramax, Dimension, ABC, ESPN brands in the United States and Canada.
Both will continue to report to Bob Chapek, president of BVHE.
“Gordon and Lori's creativity and marketing leadership have resulted in extraordinary business results for BVHE,” said Chapek. “In their expanded roles, they will undoubtedly provide BVHE an even stronger framework from which to foster growth opportunities.”