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Buena Vista Ups Fitzgerald

3 May, 2004 By: Erik Gruenwedel

Buena Vista Home Entertainment has promoted Patrick Fitzgerald, SVP of sales and distribution, to the position of executive VP in the same department.

Fitzgerald, who joined BVHE in 2001, will continue — at an executive level — to oversee account development, customer marketing and promotions, distribution, field sales, in-store supply chain and merchandising, sales planning and trade communications, events and administration.

He reports to Bob Chapek, president of BVHE, in Burbank, Calif.

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