Buena Vista Ups Barger7 May, 2007 By: Billy Gil
Buena Vista Worldwide Home Entertainment has promoted Sandy Barger to SVP, worldwide brand marketing and product management.
Barger will oversee worldwide brand marketing and product management efforts for all Buena Vista titles. Her responsibilities include overseeing development of global business strategies, franchise plans, product strategies, business plans, global profit and loss, and integrating key functional initiatives to maximize profitability across all regions.
Barger most recently served as VP of the worldwide animated/preschool brand marketing and product management team, playing a key role in such recent successes as the Platinum Edition releases of The Little Mermaid and Peter Pan. She joined Disney in 1996 as manager of trade marketing for Disney Interactive Group.
Buena Vista Worldwide Home Entertainment handles marketing, sales and distribution for Walt Disney, Touchstone, Hollywood Pictures, Miramax and Buena Vista product, including DVD, Blu-ray Disc and electronic distribution.