Buena Vista to Sponsor Aiken Tour7 Jul, 2004 By: Erik Gruenwedel
In a unique crosspromotion of the Oct. 5 release of the two-disc Aladdin Special Edition DVD, Buena Vista Home Entertainment has signed on as title sponsor to Clay Aiken's national 50-city concert tour.
Aiken was 2003's “American Idol” runner-up.
The tour, the first ever sponsored by Buena Vista, begins July 8 in Grand Fork, N.D., and ends Oct. 18 in Raleigh, N.C.
On the disc, Aiken sings “Proud of Your Boy,” which was cut from the theatrical release when the animated film's storyline changed and was the last collaboration by Academy Award-winning songwriters Howard Ashman and Alan Menken.
Menken won Oscars for best original score and best song, “A Whole New World” (with Tim Rice) for Aladdin in 1992; Ashman, who died in 1991, won with Menken two Oscars, Golden Globes and Grammys for The Little Mermaid in 1989.