Buena Vista Boosts TV DVD Profile31 May, 2007 By: Thomas K. Arnold
Buena Vista Home Entertainment wants to breathe some excitement into the TV DVD business, which after several years of explosive growth is beginning to lose some of its luster.
The studio is taking the unusual step of announcing its upcoming marquee TV DVD releases all at once, and packing into them a wealth of novel extras, from Spanish-language audio tracks to a virtual fashion show, extended and bonus episodes and unaired storylines.
The highlight: season three sets of top-rated shows “Lost,” “Desperate Housewives” and “Grey's Anatomy.” Breaking tradition, each set gets a special name, similar to special editions of movies.
Lori MacPherson, GM, North America, for Buena Vista Home Entertainment, said the studio wants to create “the biggest TV DVD event this fall.” She and her team also are cognizant of the growing popularity of single-episode downloads and want to differentiate complete-season TV DVD sets as much as possible.
“Sure, fans want DVDs to catch up on missed episodes, but it's our goal to include so much collectible bonus materials that the DVDs themselves become something not to be missed,” she said.
Desperate Housewives: The Complete Third Season — The Dirty Laundry Edition will arrive in stores Sept. 4. The six-DVD set includes all 23 episodes, along with such extras as a behind-the-scenes look at the season finale, a Spanish audio track, a conversation with series star Eva Longoria in which she shares stories of some of her favorite bloopers, a collection of creator Marc Cherry's favorite scenes, and several unaired storylines, deleted scenes and outtakes.
A week later, on Sept. 11, comes Grey's Anatomy: The Complete Third Season — Seriously Extended Edition, a seven-disc set with all 25 episodes, four of them extended exclusively for the DVD release. Other bonus features include a one-on-one with Ellen Pompeo, a visit to the racetrack with star (and race-car enthusiast) Patrick Dempsey, cast and crew members' favorite scenes, and audio commentaries.
Lost: The Complete Third Season — The Unexplored Experience follows Dec. 11, on DVD and Blu-ray Disc. The 23-episode, seven-disc set comes with a one-on-one with Matthew Fox, a featurette on “The Others,” a documentary chronicling 24 hours in production and a selection of never-before-seen flashbacks. Also included are behind-the-scenes looks at 10 episodes, audio commentaries, deleted scenes and bloopers.
Also in the pipeline are three new series that have never before been available on DVD.
Ugly Betty: The Complete First Season — Bettyfied Edition will be out Aug. 21. The six-disc set contains all 23 episodes as well as an exhibit of some of the first season's best and worst fashions, a Spanish audio track, a discussion with the cast on the show's origins, and a behind-the-scenes documentary with the show's production, costume and set designers.
Brothers & Sisters Complete First Season, also a six-disc set, is scheduled for a Sept. 18 release. The package includes a bonus episode, a “family tree” featurette detailing the complex relationships among the ensemble cast, a set tour that gives viewers access to the real-life homes of the Walker brothers, bloopers, deleted scenes and commentary from producers Ken Olin, Greg Berlanti and Jon Robin Baitz.
A week later, on Sept. 25, comes What About Brian? Seasons 1 & 2, a five-DVD set with cast interviews and behind-the-scenes features.
The Disney announcement comes at a time when the pace of TV DVD releases is slowing. Just 158 multi-disc TV DVD season sets came to market in the first four months of this year, according to The DVD Release Report, down 12.2% from the same period last year.