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'Bubble' Earns $5 Million From Multiple Venues

30 Jan, 2006 By: Jessica Wolf

The hubbub around Steven Soderbergh's Bubble, and its simultaneous TV, theatrical and DVD release strategy is already paying off, according to Magnolia Pictures, which produced and released the film.

Including box office, DVD preorders and other revenues Bubble grossed approximately $5 million its debut weekend, according to the company.

Bubble took in $70,664 in its 32-screen box office spread, a $2,208 per-screen average, and DVD orders are quadruple expectations, according to Magnolia.

Bubble also aired on the HDNet cable channel over the weekend. HDNet and its film production arm along with Magnolia and Landmark theaters is co-owned by mogul Mark Cuban, who touted the first day-and-date release as a “profitable strategy.”

“While the theatrical performance was not as high as we would have liked, it compared favorably to other similar films released over the weekend,” Cuban said.

The company is considering another dozen HDNet films in production for the simultaneous strategy, including a Soderbergh-directed documentary on Spaulding Gray and a music doc Herbie Hancock: Possibilities, a behind-the-scenes look at the jazz great's newest album.

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