Brown Urges PEVE Attendees to Bring Excitement Back to the Business17 Apr, 2008 By: Sam Andrews
PARIS — Inviting his audience to snooze or blackberry if they weren't engaged by his speech, Matt Brown, EVP, international, at Sony Pictures Home Entertainment, called on retailers and DVD distributors to put the excitement back into selling movies so they don't lose the consumer to other entertainment platforms.
Brown, delivering the afternoon keynote at the PEVE Digital Entertainment conference, said the attractions of YouTube, cell phones, computer games and other entertainment options were diverting young consumers away from the packaged-media business.
Claiming that Blu-ray Disc has the capacity “to really bring the movie-watching and game-playing experience together,” Brown said it was up to retailers and distributors to excite the consumer about movies again. Recalling previous promotions such as a giant Spider-Man floating down the Thames River in London for the first movie and a naked lady in a bath of roses in Tower Records in Piccadilly for American Beauty, Brown said the industry needed to re-energize the business.
“I absolutely believe we've gotten away from exciting consumers in the retail space — in-store or online,” he said. “Whether it is physical space or onscreen, there are ways you can merchandise and market that excite people rather than having stagnant displays just showing the product. And we have got to do a better job.”