Brookstone Offers Vongo Trial3 Dec, 2007 By: Chris Tribbey
Starz Entertainment has added another partner to offer consumers a trial run of Starz's online movie service, Vongo.
For four months, Brookstone will give customers with purchases of $100 or more a 30-day free trial to Vongo. Both Internet and in-store purchases count.
Additionally, Brookstone will promote the film Mad Money, with Diane Keaton, Queen Latifah and Katie Holmes, by offering screening passes to consumers in advance of the Jan. 18 theatrical release.
“Vongo is a terrific match for Brookstone's tech-savvy customers, and we are pleased to leverage the upcoming Overture Films release Mad Money, as part of the overall campaign.” said Joe Cantwell, VP of advanced services for Starz Entertainment. “As the only subscription-based download service for mainstream new release Hollywood films, Vongo is in a unique position to work with innovative companies, such as Brookstone.”
Brookstone CEO Lou Mancini said, “The co-marketing agreement with Starz for the Vongo movie download service will give customers yet another compelling reason to visit Brookstone.com during the holidays and into the New Year.”
Vongo subscribers currently have access to more than 1,000 movies for a monthly fee of $9.99. Select pay-per-view titles also are available.