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Bratz Will Shop 'Til They Drop in New Games

6 Oct, 2004 By: Lyndsey Shinoda

Bratz will be stylin' and profilin' in new video games, thanks to a recent multiplatform agreement between THQ and MGA Entertainment. The first games under the agreement are due in fall 2005.

The Bratz dolls — aimed at girls ages 7 to 14 — are girls with a far-out sense of style and the latest cars, makeup, clothes and, of course, shoes.

“We believe Bratz video games will become the No. 1 selling video games for girls of all ages,” said MGA Entertainment CEO Isaac Larian.

A previous Bratz game for PC and PlayStation featured dressing up the Bratz and competing in dance-offs.

“The new games are very involved in the Bratz world — doing all the things Bratz do — shopping for makeup, shoes, going to the mall, living in their environment,” said Dave Malacrida, MGA senior director of public relations.

The games should tie in nicely with the recent DVD launch of 20th Century Fox Home Entertainment's Bratz: The Video! — Starrin' and Stylin' and the first theatrical Bratz release slated for 2006.

“Our intention is to have a synergy among all of our business units,” Larian said. “If feasible, we will use the actress' voice on the video game.”

Larian added that self-standing game play and THQ's experience and passion for the Bratz brand will set the games apart.

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