'Bourne,' 'Potter' Split Charts20 Dec, 2007 By: Thomas K. Arnold
'Harry Potter' (left) was the top DVD seller, while 'Bourne' was the top rental.
It was Jason vs. Harry on DVD last week, and the showdown between Universal Studios Home Entertainment's The Bourne Ultimatum and Warner Home Video's Harry Potter and the Order of the Phoenix ended in a split decision.
The latest “Harry Potter” movie was the top DVD seller for the week ended Dec. 16, according to Nielsen VideoScan First Alert data, outselling both The Bourne Ultimatum and fellow new release High School Musical 2, from Walt Disney Studios.
But the third Jason Bourne actioner won in rental stores, capturing the top spot on Home Media Magazine's rental chart with estimated revenue of $15.4 million to $12.3 million for Order of the Phoenix, which entered the chart at No. 2.
Combined, the two films grossed more than half a billion dollars in theaters. The Bourne Ultimatum earned $227 million, while the Order of the Phoenix made $292 million.
The previous week's top seller, Disney's Pirates of the Caribbean: At World's End, slipped to No. 4, but maintained steady sales action, selling only about 10% fewer copies than third-ranked High School Musical 2.
The same was true of other high-profile theatrical movies released to video in the fourth quarter. Shrek the Third, Ratatouille, Transformers and Spider-Man 3 are all still in the First Alert top 15, racking up unit sales in the six digits for the week.
On the Blu-ray Disc chart, At World's End remained in the top sales spot for the second week, with newcomer Order of the Phoenix debuting at No. 2. On the HD DVD chart, Bourne outsold Order of the Phoenix by a margin of nearly 2-to-1.