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Borders.com Adds Bazaarvoice Ratings and Reviews

30 Jun, 2008 By: Billy Gil

Borders' newly relaunched Web site, Borders.com, will feature Bazaarvoice Ratings & Reviews. The reviews from social commerce applications company Bazaarvoice can be viewed at www.borders.com/ratings or at in-store computer kiosks.

“When you walk through a Borders store, you quickly realize that customer conversations are an essential part of the shopping experience,” said Kevin Ertell, SVP of e-business for Borders Group. “Our goal with the new Borders.com is to bring the bookstore experience to life online, and Bazaarvoice plays a key role by allowing us to infuse the voices of our customers and our staff throughout the site via customer, staff and expert reviews.”

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