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Borders Slashes DVD Box Set Prices

26 Feb, 2008 By: Erik Gruenwedel

Borders Group Inc.'s e-mailed price reduction of all DVD box sets 40% does not reflect a strategy shift away from packaged media, including DVD, said a company spokesperson.

The two-day promotion, which mirrored a similar offer by the Michigan-based chain prior to the winter holidays, showcased box sets of “Planet Earth,” Ken Burns' “The War,” “Lost,” “Curb Your Enthusiasm,” Indiana Jones, “Heroes,” “Saturday Night Live” and “Pride and Prejudice,” among others.

“We try and offer them periodically throughout the year to our customers to take advantage and stock up on their favorite movies,” said public relations specialist Kolleen O'Meara. “We offer various types of formats in stores and DVD box sets is just one we focused on now.”

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