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Borders Opening 2nd Concept Store in Las Vegas

2 Apr, 2008 By: Erik Gruenwedel

Despite corporate fiscal challenges, Borders Group April 4 will officially open its second concept store in Las Vegas, among 17 planned in 2008.

Launched earlier this year in Ann Arbor, Mich., the new stores move beyond the traditional bookstore environment with interactive displays such as the digital center, where consumers can burn custom music CDs, download electronic books, publish their own books, create photo albums and explore their family history.

Future store locations are slated for San Diego; San Francisco; Indianapolis; Hartford and Southbury, Conn.; Los Angeles; Alameda, Calif.; Denver; Boston; Seattle; New Orleans; Allen, Texas; Baton Rouge, La.; and Cincinnati.

Other store sections include cooking, wellness, graphic novels, children's fare and travel, where consumers can buy portable DVD players for travel and plan trips via interactive kiosks. Store sections also will feature related packaged media.

“We are very pleased with the success and consumer foot traffic at the Ann Arbor store,” said Kolleen O'Meara, public relations specialist with Borders.

She said the company does not release specific sales, including the impact concept stores have had on packaged media.

Borders is hoping the stores help it remain competitive in a challenging retail environment and against its rival Barnes & Noble Inc.

Last month, management announced it had secured access to $125 million additional funding and hired an investment firm as safeguards against liquidity concerns and the possible sale of the company.

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