Boeing Gets An Agent14 Jan, 2002 By: Hive News
Boeing Digital Cinema his signed Creative Artists Agency to help launch its direct-to-cinema delivery system, which the manufacturr said securely transmits first-run movies and alternative programming via satellite and fiberoptic network.
With more than 25 years in the entertainment business, Creative Artists Agency (CAA) will counsel Boeing Digital Cinema, a business of the Boeing Co., on the business strategy and marketing of Boeing Digital Cinema, a service Boeing execs said enhances the visual clarity, efficiency and economics of film distribution, while providing secure delivery content to consumer and corporate audiences.
Boeing will also look to CAA for guidance on content programming, price structuring and alliance building, among other critical issues.
"Distributors, filmmakers and exhibitors recognize that digital delivery promises extraordinary economic advantages, unprecedented flexibility and consistently sharp images," said Frank Stirling, executive director of Boeing Digital Cinema. "Our technological expertise and CAA's central position within the entertainment community allow us to jointly plot a course that addresses the differing demands of studios, exhibitors, filmmakers, print labs and consumers."
Boeing Digital Cinema provides secure end-to-end transmission using the same technology it has employed for years to deliver national security information for the U.S. Air Force and best-value technologies deployed in Boeing commercial satellites. From encryption upon receipt of content, to decryption at designated theatres, end-to-end multi-layered security ensures protection at each step of the process.
"Boeing Digital Cinema is poised to improve the economics of the movie business while enhancing the consumer entertainment experience," said CAA president Richard Lovett, referring to potential cost savings for studios and increased revenue streams for exhibitors and content owners. "Boeing and CAA have made enabling a secure, high-quality digital content delivery system a priority."
Boeing has demonstrated the technical capability of the system. Demonstrations thus far have included:
* Nov. 14, 2000: Miramax Films and Boeing presented "Bounce," starring Ben Affleck and Gwyneth Paltrow, at the AMC Empire Theatre in New York.
* March 18, 2001: Dimension Films and Boeing presented the world's first digitally transmitted and projected premiere of an entire feature, Spy Kids, at the Hyperion Theatre in Disney's California Adventure.
* May 1, 2001: Broadway Television Network and Boeing delivered by satellite its first alternative program, the Broadway hit Jekyll & Hyde: The Musical, at the Pacific Theatre in Hollywood.
The aerospace giant is "productizing" the system for commercial operations, which will comprise digitally delivered content including nontraditional programming like concerts, sportin and corporate events, movie trailers, advertising and even the broadcast of educational programming inside theaters.
Boeing will equip CAA's state-of-the-art screening room with a Boeing Digital Cinema system.