Blu-ray's Added Copy Protection Licensing Program Completed28 Jun, 2007 By: Stephanie Prange
BD+ Technologies, the licensor of BD+, the added layer of content protection on the Blu-ray Disc standard, announced the completion of its licensing program, and studio executives came out in full support.
“Fox has vigorously fought against piracy for years, and the adoption of BD+ as part of the Blu-ray Disc specification, and an enhancement over and above AACS, was a key factor in our decision to publish on the format,” noted Mike Dunn, president, worldwide, 20th Century Fox Home Entertainment. “This added layer of content protection gives Blu-ray yet another distinct competitive advantage.”
Bob Chapek, president, Buena Vista Worldwide Home Entertainment, commented: “We are excited that BD+ has now come to fruition. In this day and age, no content provider can risk not fully protecting their assets.”
Steve Beeks, COO and president of Lionsgate, said: “The ability to protect IP is the most important issue facing our industry and the level of copyright protection Blu-ray offers is one of the major reasons we supported BD from the onset. Adding this extra layer of protection has made us even more confident that we made the right choice for the studio and the public interest.”
On behalf of MGM Home Entertainment, GM Eric Doctorow noted: “This is great news for the market. Content providers can release more product knowing there is stronger copy protection – and for consumers that translates into a greater choice of films.”
David Bishop, president of Sony Pictures Home Entertainment, said: “BD+ serves as an additional safeguard to protect next generation HD content from piracy. Sony Pictures believes that it will become a valuable option for Blu-ray Disc content providers going forward.”