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Blu-ray — Slow and Steady Won the Race

21 Feb, 2008 By: Stephanie Prange

While HD DVD was first to market with players and software in April 2006, steady sales of Blu-ray Discs following the November 2006 launch of Sony Corp.'s PlayStation 3 turned the tide from red to Blu.

For the week that ended Feb. 18, 2007, total Blu-ray Disc sales beat out HD DVD software sales for the first time since the inception of both formats, according to Nielsen VideoScan First Alert data, and it was an easy win for Blu-ray from then on.

Every week, Blu-ray outsold HD DVD on the software front, even after the high-profile defection of Paramount Home Entertainment, which delivered DreamWorks' hit Transformers to the HD DVD camp. The week ended Oct. 21 (the week Transformers was released), Blu-ray still held on to the top market share. For that week, Blu-ray Disc sales still accounted for 51% of the market versus 49 % for HD DVD.

That was as close as HD DVD came to beating Blu-ray market share. In the coming weeks, Blu-ray continued to lead, with the Warner Home Video Blu-ray exclusive announcement in January tipping the scales in Blu-ray's favor even further. According to data for the week that ended Feb. 10, released days before Toshiba threw in the HD DVD towel, 81% of software sales were Blu-ray.

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