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Blu-ray Sales Rising Overseas

14 Aug, 2007 By: Chris Tribbey

Although piracy is rampant in Hong Kong, Singapore and Taiwan, Blu-ray Disc sales are on the rise there and in Eastern Europe, South Africa and the Middle East, Sony Pictures Home Entertainment (SPHE) reported Aug. 13.

Since the format's retail launch in those areas in April, Blu-ray sales accounted for 10% of Sony's business there, and the studio reported a 21% increase in Blu-ray orders in June.

“It is extremely positive to see an increase in volume of BD software sales in these markets where piracy has previously ravaged the DVD business,” said SPHE International SVP T. Paul Miller.

Sony is the only studio providing Blu-ray software in stores in many of those areas, the company added. Top-selling titles include Casino Royale, Black Hawk Down, Ghost Rider and Open Season.

“This news underscores not only the demand for premium content in these markets, but also the need for a home entertainment format with an impenetrable content protection system like Blu-ray's,” said SPHE International EVP Matt Brown.

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