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Blu-ray Backers Launch Summer Promo

27 Jun, 2007 By: Erik Gruenwedel

Borrowing a page from rival HD DVD, studio and consumer electronics manufacturers supporting Blu-ray Disc July 1 will offer consumers five free Blu-ray titles from a list of 21 with the purchase of a qualifying Blu-ray player through Sept. 30.

The mail-in offer, which will be supported by a nationwide print and online media campaign, includes the following movie selections:

Babel (Lionsgate), Black Rain (Paramount Home Entertainment), Blazing Saddles (Warner Home Video), Chicken Little (Buena Vista Home Entertainment), The Corpse Bride (WHV), The Devil's Rejects (Lionsgate), The Guardian (Sony Pictures Home Entertainment), Hart's War (20th Century Fox/MGM Home Entertainment), The Italian Job (Paramount), Kiss of the Dragon (Fox), The Last Waltz (Fox/MGM), The Omen 2006 (Fox), Pearl Harbor (SPHE), The Phantom of the Opera (WHV), Resident Evil: Apocalypse (SPHE), Species (Fox/MGM), Stealth (SPHE), Stir of Echoes (Lionsgate), The Transporter 2 (Fox) and Underworld: Evolution (SPHE).

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